Square Distribution Sàrl is a Swiss distributor dedicated to bringing world-class endurance nutrition and sports performance brands to the Swiss market.

Based in Nyon, we work closely with selected retailers, clubs, events and athletes to ensure that products are not only available locally, but also supported with real expertise and field experience.

With roots in performance sport and specialty retail, we understand what the endurance community needs: precision, reliability and trust. Our role goes beyond logistics — we build brands, support partners and help athletes use proven solutions in the right way.

Our mission is simple: to make high-performance sports products accessible in Switzerland while strengthening the local endurance ecosystem.

From Nyon to the whole country, we focus on long-term partnerships and raising the standard of support for cycling, triathlon and endurance sports.